Web Survey Bibliography
Relevance & Research Question: Online panels had once revolutionized the research industry. Particularly with the rise of social media, however, they have been increasingly criticized. Declining response rates and the so called ‘panel effect’ have resulted in a general mistrust in the quality and overall business of online panels. In our presentation we aim to scrutinize new forms of recruitment and evaluate their strengths and weaknesses for future market research projects.
Methods & Data: The presentation gives an overview of various recruitment strategies discussed in marketing, market research and innovation-related literature. It then introduces an online survey from the sporting goods industry. In the preparation of this study, the executing company consciously decided to explore new ways of recruitment. Rather than relying on traditional panel recruitment a multitude of channels (e.g. social media, existing customers) was used to invite participants.
Results: In total, 950 individuals participated in the survey. Their high involvement is indicated e.g. by an average of over 30 minutes they spent with the survey. While all channels helped to recruit participants, some proved to be more efficient than others. Different channels also attracted individuals with different participation motives and patterns. For instance, while for individuals invited via social media the possibility to engage in an appealing research task is the main driver, participants with a professional background rather strive for better products. In addition, different user groups score higher on personal characteristics such as creativity or opinion leadership than others.
Added Value: While recruitment via ‘new’ channels is often tied to significant efforts, its main advantage is that the company can get in touch with highly involved and creative individuals. Participants are no longer anonymous but can be repeatedly invited to research project. In the long run, a company can establish a user community – a valuable asset as it becomes more and more difficult to attract participants. The higher engagement of participants also has implications for the projects themselves. New trends such as ‘Gamification’ which make market research more interactive and playful, aim to offer participants the appealing experience they strive for.
Conference Homepage (abstract)
Web survey bibliography - Internet access Panels (431)
- Exploring New Pathways to Survey Recruitment; 2012; Bilgram, V., Stadler, D.Jawecki, G.
- Data quality in MAWI and CAWI; 2012; Mavletova, A. M., Blasius, J.
- Scrutinizing Dynamics – Rolling panel waves in theory and practice; 2012; Faas, T., Blumenberg, J. N.
- FamilyVote – Conducting online surveys with children and families; 2012; Geissler, H., Peeters, H.
- Reducing the Threat of Sensitive Questions in Online Surveys; 2012; Couper, M. P.
- Data Use: Trying to bring the numbers alive ; 2012; Rung, J., Woll, B., Edstrom, C.
- Exploring Animated Faces Scales in Web Surveys: Drawbacks and Prospects; 2012; Emde, M., Fuchs, M.
- Reminders in Web-Based Data Collection: Increasing Response at the Price of Retention?; 2012; Goeritz, A., Crutzen, R.
- Web panels in Slovenia; 2011; Lenar, J.
- Less questions, more data: Revitalizing the european currency in single source affluent audience measurement...; 2011; Hartman, H.
- Using a Probability-based Online Panel to Survey American Jews; 2011; Wright, G., Phillips, B. T., Tobias, J., Peugh, J., Semans, K.
- Seasonal Yield Variation and Related Response Patterns in Address-based Mail Samples; 2011; DiSogra, C., Hendarwan, E.
- Peanuts and Monkeys: Incentivisation and engagement in online access panels; 2011; Marks, B.
- Establishing Cross-National Equivalence of Measures of Xenophobia: Evidence from Probing in Web Surveys...; 2011; Braun, M., Behr, D., Kaczmirek, L.
- Using Internet in Stated Preference Surveys: A Review and Comparison of Survey Modes; 2011; Lindhjem, H., Navrud, S.
- New Esomar survey on use of cookies and tracking technologies; 2011
- Google and Kantar develop measurement panel; 2011
- “You are Invited to Participate”: Challenges of Applying Mixed Survey Methods to Assess...; 2011; Chew, F.
- Classic Inspirations for Social Research Methodology in the time of Online Access Panels ; 2011; Jerabek, H.
- Beyond data stability: Rising above quality concerns; 2011
- Background - QSOAP; 2011
- The optimal number of response options in internet panel surveys; 2011; Thorsdottir, F.
- Online Research @ GESIS; 2011; Kaczmirek, L., Lenzner, T.
- E-dater, Artificial Actors, and German Households; 2011; Hebing, M.
- True Longitudinal and Probability-Based Internet Panels: Evidence from the Netherlands; 2011; Das, M., Scherpenzeel, A.
- Understanding Society Innovation Panel Wave 3: Results from Methodological Experiments; 2011; Burton, J., Budd, S., Gilbert, E., Jaeckle, A., McFall, S., Uhrig, S. C. N.
- The Effect of a Mixed Mode Wave on Subsequent Attrition in a Panel Survey: Evidence from the Understanding...; 2011; Lynn, P.
- The German Access Panel and the Impact of Response Propensities; 2011; Amarov, B., Enderle, T., Muennich, R., Rendtel, U., Zins, S.
- Methodological Issues in Internet-Mediated Research: A Randomized Comparison of Internet Versus Mailed...; 2011; Whitehead, L.
- Explaining Unit Nonresponse in Online Panel Surveys: An Application of the Extended Theory of Planned...; 2011; Haunberger, S.
- Nonparametric Tests of Panel Conditioning and Attrition Bias in Panel Surveys; 2011; Das, M., Toepoel, V., van Soest, A.
- Exploring Health-related Experiences and Access to Care: Differences between Online and Telephone Survey...; 2011; Doty, M. M., Peugh, J., Shand-Lubbers, J.
- Collaborative systems for enhancing the analysis of social surveys: the Grid Enabled Specialist Data...; 2011; Lambert, P., Warner, G., Doherty, T., McCafferty, S., Watt, J., Comerford, M., Gayle, V., Tan, L., Blum...
- Development of a Web-Based Survey for Monitoring Daily Health and its Application in an Epidemiological...; 2011; Sugiura, H., Ohkusa, Y., Akahane, M., Sano, T., Okabe, N., Imamura, T.
- A new approach to the analysis of survey drop-out. Results from Follow-up Surveys in the German Longitudinal...; 2011; Rossmann, J., Blumenstiel, J. E., Steinbrecher, M.
- Tracking the decision-making process – Findings from an Online Rolling Cross-Section Panel Study...; 2011; Faas, T.
- Rich Profiles – Or: What's the problem with self-disclosure data?; 2011; Tress, F.
- Who are leaving our panel: panel attrition and personality traits; 2011; Marchand, M.
- Mobile Research Apps – Adding New Capabilities to Market Research; 2011; Rieber, D.
- The influence of personality traits and motives for joining on participation behavior in online panels...; 2011; Keusch, F.
- Asking sensitive questions in a recruitment interview for an online panel: the income question; 2011; Schaurer, I., Struminskaya, B., Kaczmirek, L., Bandilla, W.
- Respondent Characteristics as Explanations for Uninformative Survey Response: Sources of Nondifferentiation...; 2011; Van Meurs, L., Klausch, L. T., Schoenbach, K.
- Individual differences in motivation to participate in online panels; 2011; Bruggen, E., Wetzels, M., de Ruyter, K., Schillewaert, N.
- DDI and the Lifecycle of Longitudinal Surveys; 2011; Hoyle, L., Wackerow, J.
- Dissemination of survey (meta)data in the LISS data archive; 2011; Streefkerk, M., Elshout, S.
- Does the direction of Likert-type scales influence response behavior in web surveys?; 2011; Keusch, F.
- Using propensity score matching to separate mode- and selection effects; 2011; Lugtig, P. J., Lensvelt-Mulders, G. J.
- Flexibility of Web Surveys: Probing 'do-not-know' over the Phone and on the Web; 2011; Hox, J., de Leeuw, E. D.
- Mode Effect or Question Wording? Measurement Error in Mixed Mode Surveys; 2011; de Leeuw, E. D., Hox, J., Scherpenzeel, A.
- Framing Effects and Expected Social Security Claiming Behavior; 2011; Brown, Je., Kapteyn, A., Mitchell, O. S.